Samsung Pokes Fun at iPhone 12 Pro Maxs Lack of 100x Digital Zoom in New Ad – MacRumors

In a brand-new ad, Samsung is satirizing the iPhone 12 Pro Max‘s absence of 100x zoom compared to its flagship Samsung Galaxy S21 Ultra.

In an advertisement published late recently entitled “Space Zoom,” an iPhone 12 Pro Max and Samsung Galaxy S21 Ultra can be seen taking a photo of the moon in total darkness. The iPhone 12 Pro Max zooms in at its max 12x ability, while the Samsung Galaxy S21 Ultra gets a better shot thanks to its 100x digital zoom function.

In a second ad titled “108 MP,” Samsung targets the iPhone 12 Pro Max 12MP wide camera, compared to the Galaxy S21 Ultra 108MP main electronic camera. The video includes both flagship gadgets zooming into a hamburger, concluding that the photo taken with the Galaxy Ultra 21 allows users to see “pin-sharp details,” while the photo taken with the iPhone does not.

Samsung begins both advertisements by stating, “Your smartphone upgrade shouldn’t be a downgrade,” insinuating that an upgrade to an iPhone is a downgrade rather than an upgrade.

The Samsung Galaxy S21 Ultra includes a wide variety of video camera functions, including a 108MP primary electronic camera, a 12MP ultra-wide lens, and a telephoto lens. The 100x zoom featured in the Galaxy S21 Ultra is, however, only digital. Compared to optical zoom, the iPhone 12 Pro and iPhone 12 Pro Max includes approximately 2.5 x zoom-in, while the Galaxy offers up to 3x.

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