Apple spent $1m on Fortnite marketing, earned “over $100m” in commission – GamesIndustry.biz

Day 13 of the continuous antitrust trial in between Epic Games and Apple saw the latter’s head of games organization take to the stand, using more insight into how the relationship between the two.Michael Schmid went over how Apple worked carefully with Epic on both engineering issues and marketing efforts around Fortnite.”He also acknowledged that some larger developers, like Roblox, offer their currency in bricks-and-mortar retail stores, which is likewise legitimate in the app.However, he verified Apple has guidelines against promoting these other choices within a native app on iOS.When asked if Apple has actually ever provided a better commission rate to any developer to fulfill any competitive elements of the service, he reacted: “I can only speak to the video game advancement side … they have not. Schmid was asked if

Apple would have allowed Epic to class Fortnite as a general app rather than a video game.

Day 13 of the continuous antitrust trial in between Epic Games and Apple saw the latter’s head of games organization take to the stand, offering more insight into how the relationship between the two.Michael Schmid went over how Apple worked carefully with Epic on both engineering problems and marketing efforts around Fortnite.”Broadly speaking, Apple sent over 500 million marketing interactions about Fortnite,” he informed the court.The judge asked how he came to such a particular number, to which he described the marketing team”aggregated all the methods in which we interacted

with users about Fortnite”during the time it was on the store to compute this.When asked how much Apple spent on marketing efforts for Fortnite, he said: “In the last 11 months before Fortnite left the App Store, we spent just under a million dollars.”When he was later cross-examined by Epic’s legal representative, Schmid was asked what Apple made in commission from Fortnite while it was on the store, to which he reacted:”Over$100 million”.”He also acknowledged that some larger designers, like Roblox, offer their currency in bricks-and-mortar retail shops, which is also legitimate in the app.However, he confirmed Apple has rules against promoting these other choices within a native app on iOS.When asked if Apple has ever offered a much better commission rate to any designer to satisfy any competitive aspects of the organization, he reacted: “I can just speak to the video game development side … they have not. Schmid was asked if

Apple would have permitted Epic to class Fortnite as a general app rather than a video game.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: