© Sega As one of the world’s most recognisable computer game characters, Sonic is a hot property when it concerns advertising chances– as is evidenced by his most current match-up in Sega’s smartphone title Sonic Dash.
Nevertheless, while Sonic has previously rubbed shoulders with Mario (in the Olympic Games series) and Pac-Man (a past Sonic Dash crossover), this latest cooperation may leave some fans scratching their heads.
State hey there to Bongo, the monkey mascot of Danimals, a brand of yoghurt focused on young kids. He’s pertaining to Sonic Dash thanks to a promo involving special Danimals products, consisting of yoghurt pouches and shakes.
By purchasing these items, players can open Bongo as a playable character in the video game; merely scan the QR code on the back of the packs to download Sonic Dash and then finish the tutorial level, and all kinds of simian-related tomfoolery can be yours.
Even those who have no interest in Bongo can participate; the Sonic Dash-branded Danimals packs likewise unlock brand-new character customizations, such as ‘Pirate Sonic’ and ‘Captain Shadow’. You access these by gathering all 4 birthday-themed products on the track, among which is a Danimals healthy smoothie pack.
Ivo Gerscovich, chief brand name officer for Sonic the Hedgehog and senior vice president at Sega of America, had this to state about the news:
Danimals is a home name in the food and beverage industry, and a preferred amongst kids everywhere, so we’re thrilled to partner up with them as part of Sonic’s 30th anniversary event. By integrating the product packaging with Sonic Dash, we’re able to use Sonic fans an amazing new way to collect new characters in the game and experience Danimals unlike they ever have before– in the Sonic universe.
We have not had a mainline Sonic video game because 2017. Simply sayin’.