EA wont turn Codemasters into “another Electronic Arts studio” – TrueAchievements

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In an interview with MCV(through VGC), Wilson gave Apex Legends designer Respawn as an example of how EA will manage Codemasters following the acquisition.”Similar to Respawn, our orientation isn’t to come in and take over Codemasters; our orientation isn’t to come in and turn Codemasters into another Electronic Arts studio; our orientation is around the arrangement of opportunity.” This industry is all about fantastic, imaginative talent. And we see little benefit in the indoctrination of that fantastic creative skill. However we do desire to provide them access to the things that we manage virtue of our position in the market. “Wilson goes on to say how EA has “this fantastic cupboard” of IP, innovation, and marketing knowledge which EA will be handing Codemasters “a set of secrets to the cabinet,”so that the designer could get on any IP it wanted and make the most of the opportunities the computer game giant needs to provide. Prior to the acquisition, EA already owned popular racing IPs such as the Need for Speed and Burnout franchises. It’s possible we might see Codemasters dealing with its own video game from these franchises in the future. Wilson states that regardless of the developer getting access to this” cupboard of IP,”Codemasters”get to continue to be who they are because that’s what made them unique in the very first location.”In the same interview, Codemasters CEO Frank Sagnier verified Wilson’s remarks stating, “EA is using all the services, however not forcing us if it does not fit. So it really is the perfect world at this point. And this is why I’m so positive about just how much EA can give Codemasters and ideally vice versa because they listen and we listen too.”

, Wilson offered Apex Legends designer Respawn as an example of how EA will deal with Codemasters following the acquisition. “Wilson goes on to say how EA has “this remarkable cupboard” of IP, innovation, and marketing understanding and that EA will be handing Codemasters “a set of keys to the cabinet,”so that the designer might leap on any IP it wanted and take complete advantage of the chances the video game giant has to offer.”In the exact same interview, Codemasters CEO Frank Sagnier validated Wilson’s remarks saying, “EA is offering all the services, but not requiring us if it doesn’t fit.

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