Obviously, this sort of growth and consumer awareness thrills us more than most since we live, consume, and breathe Chrome OS. While we’re exceptionally pleased with how far Chromebooks have come and appreciative to have such an amazing audience for our work, the future of Chrome OS has the possible to be either an unforgivable failure or a gigantic success. That might sound a little bit remarkable but we aren’t blind to Google’s track record with shooting itself in the foot. I’m not disliking but lets’ be sincere, Google’s faltered on more than one platform that should have easily been a success. *cough, cough. Allo*
Let me explain. When you unboxed a new Chromebook, you walk through the setup process and someplace along the method, you will likely allow the Google Play Store. Fantastic however think what? A great deal of new Chromebook users have no concept that their glossy brand-new laptop can run the majority of the very same applications that they utilize on their phones. For the tech-savvy, this may sound ridiculous however think me, the typical customer that doesn’t “live” in tech land as we do is entirely unaware that Android apps, not to mention Linux packages, can be installed on a Chromebook. Do not even think of asking a random pedestrian what a PWA is or where you can find one. That’s isn’t their fault. It is simply a lack of info about the platform. The handful of “switch to Chromebook” commercials that Google launched inform very little about what Chrome OS can actually do. Users brand-new and old require a location they can go to discover whatever they need to get the most out of their Chromebooks.
Google has actually included a lots of new features to Chrome OS over the past year and more are on the way. This is terrific for the end-user as increasingly more users are beginning to see what Chromebooks are capable of and why they don’t have to compromise user experience or quality when purchasing a Chrome OS device. A great bulk of consumers might go to Best Buy right, choose up a $500 Chromebook and accomplish everything they need to do on a daily basis and never miss out on Windows or macOS after learning to browse the new environment. Google has done an exceptional task at improving and simplifying the Chrome OS setup process and the out of box experience is about as clear-cut as it can get. One of the most significant problems we see when it pertains to adopting brand-new users to Chrome OS isn’t getting going however what to do when you get there.
Anyway, I won’t beat that dead horse. Instead, I think it’s time we had a look at what Chrome OS needs and where the focus must be if Chromebooks are to continue their reach the top. There’s space for everyone at this celebration however Chrome OS is clearly controling the classroom and Google is taking significant actions to accelerate Chromebook adoption in the enterprise sector. Tools such as zero-touch enrollment and an ever-evolving management console have actually made Chrome OS the king of remote work but customers are going to need more than that to tip the retail market in favor of Chrome devices.
So, here were are heading into the third month of 2021, and Chrome OS has actually exponentially solidified its place on the planet of the “new typical.” Thanks, in part, to the global pandemic that caused a huge surge of work from home employees and remote-learning trainees, Chrome OS overtook macOS as the second largest running system in regards to development in 2020. That’s a significant accomplishment from an OS that, not so long earlier, was considered bit more than a web browser on cheap hardware that was only helpful for grade school children.
One store to rule them all
There’s space for everybody at this celebration but Chrome OS is plainly controling the class and Google is taking major steps to speed up Chromebook adoption in the business sector. The handful of “switch to Chromebook” commercials that Google released inform really little about what Chrome OS can actually do. My idea, not that Google asked, is to make an unified app shop for Chrome OS. The Google Play Store already curates applications particular to Chrome OS. The makers of Chrome OS have done well to add much-needed features that were made obvious by the pandemic but now it is time to make Chrome OS a really user-friendly experience that can easily adjust to the requirements of its user base.
After thought: It took place to me as I was sending the newsletter, Stadia could be right in the mix of this merged app store. It currently comes pre-installed on Chrome OS. Incorporating it into a Chromebook app store would exist perfect method to get the word out that you can play your favorite games wherever you go.
I know this might seem like an adventurous request but I actually feel that Chrome OS has the potential to grow massively in the customer market over the next few years if Google is attentive to the needs of the buyer. The makers of Chrome OS have done well to add much-needed features that were made obvious by the pandemic and now it is time to make Chrome OS a truly easy to use experience that can easily adjust to the requirements of its user base. This means some degree of parity with other running systems, a commitment to marketing, and a UI that leaves users feeling not annoyed and accomplished. I truly believe that Chrome OS will get there. I simply hope that it is quicker than later on. Fingers crossed.
If you’re like me and you don’t keep Android applications enabled on your Chromebook, selecting an Android apk from the Play Store might then trigger the setup process for allowing Android apps on the Chromebook. Selecting a PWA would simply install the PWA as it does now. No-fuss. Let’s not forget that Chromebooks can now run a variety and install of Linux applications. Problem is, many customers know extremely little about Linux bundles or how to install them. Linux on Chrome OS is a little finicky due to the fact that of how it runs in a container. This makes some Linux packages perform in a not-so-desirable style on a Chromebook. Now would be a fun time for Google to curate a collection of Linux applications that run well on Chrome OS and can be used as a stop-gap for users making the transition from Windows or macOS.
Gradually however definitely, the Google Play Store is adding progressive web apps and these next-gen, web-based applications are flawlessly replacing their Android APK counterparts and a lot of users are none the wiser. They simply work. Don’t believe me? Open a Chromebook, click the Play Store and find Twitter. Set up that “application” and tell me what you believe. Guess what? That’s a progressive web app. Many people don’t realize that and you understand what, they wouldn’t care if they did understand. It’s everything about use, familiarity, and availability. When I wish to discover an app for my phone, I naturally know to go to the Play Store because that’s where I discover apps for my phone.
My recommendation, not that Google asked, is to make a merged app store for Chrome OS. Now, that doesn’t mean that you need to reinvent the wheel. The Google Play Store already curates applications particular to Chrome OS. Google just requires to take it a couple of actions even more. Instead of requiring users to enable the Play Store throughout the out-of-box experience, change up the circulation. When I am on a brand-new device that I’m not knowledgeable about and I need an application, I try to find an app shop. Now that Chromebook can leverage method more than merely the Chrome browser, Google must provide the Play Store as the one-stop-shop for any type of application you require. I’m not saying that Chrome OS must have a desktop widget but seriously, show that “app store” right there on the shelf front and. When users need a “program” or app to do a specific task, you can wager cash that they will click on that icon to go and find it.