Carl Pei’s Nothing now owns the Essential brand – Android Authority

Even if Pei’s startup has access to Essential’s since-cancelled item line, it would not necessarily have the resources to choose up where that company left off.The Essential brand name also does not have much cachet. While the Essential Phone examined reasonably well, it struggled to sell. And if Nothing does venture into phones, it might borrow design hints or functions without worrying about patent conflicts or licensing costs.

Even if Pei’s startup has access to Essential’s since-cancelled item line, it would not necessarily have the resources to pick up where that business left off.The Essential brand also does not have much cachet. While the Essential Phone evaluated fairly well, it had a hard time to sell. And if Nothing does endeavor into phones, it could borrow design cues or functions without worrying about patent conflicts or licensing costs.

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