Carl Peis Nothing has acquired the branding of defunct phone brand Essential – Engadget

If purchasing up Essential’s trademarks is an indication Nothing prepares to release a phone, the company is betting the legacy of Rubin’s start-up will do it more great than bad. Even if Nothing ends up sitting on the trademarks, Essential’s legacy is most likely to live in other methods., a company founded by Jason Keats, Essential’s former head of R&D.

Absolutely nothing, the new startup from OnePlus co-founder Carl Pei, has actually acquired the business’s branding. If purchasing up Essential’s trademarks is a sign Nothing prepares to release a phone, the company is gambling the tradition of Rubin’s startup will do it more great than bad. Even if Nothing ends up sitting on the trademarks, Essential’s tradition is likely to live in other ways., a business founded by Jason Keats, Essential’s former head of R&D.

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