Ubisoft has actually resolved the capacity for “$70 price” on its video games in 2021, clarifying that the business hasn’t made any concrete choice on the matter simply yet.During a Q&A session
following its third-quarter revenues call, Ubisoft was asked whether gamers ought to expect a price walking in the business’s next fiscal year, which covers April 2021 to March 2022. Without offering a conclusive answer one way or the other, Ubisoft CFO Frédérick Duguet admitted that the business is evaluating its video game prices but hasn’t made a last call.
“In terms of rates, we’ve been analyzing the competitive characteristics of the last quarter and we are still taking a look at new opportunities, but we have actually not made any decision yet,” Duguet said (by means of VGC).
Ubisoft is far from the first major gamer in video games to discuss increasing video game prices, specifically to $70/ ₤ 70. Take-Two CEO Strauss Zelnick has twice spoken up in support of the concept, informing Protocol in September that “we provide a much, much bigger video game for $60 or $70 than we provided for $60 10 years earlier.”
Of course, we’ve currently seen a number of $70 PS5 games, including Demon’s Souls and Destruction All Stars, and Sony CEO Jim Ryan has actually argued that $70/ ₤ 70 is a reasonable rate for PS5 video games.
“Yes, I do [think about ₤ 70 games reasonable],” he stated. “If you determine the hours of home entertainment supplied by a video game, such as Demon’s Souls, compared to any other form of entertainment, I believe that’s a really simple comparison to draw.”
For more on $70 video games, have a look at our piece on why an increase in video game prices is unavoidable, and ultimately an advantage for gamers.