After investing years as a platform for showcasing other music and audio services, Sonos got in the fray itself back in April with the launch of Sonos Radio. The ad-supported service provides a big mix of genre-based stations, live radio, and artist-curated spotlight stations. Sonos Radio has already increased to become the fourth-most-listened-to service on the platform, and today, the company is taking things a bit further with the launch of Sonos Radio HD. It’s a $7.99-per-month subscription that will stream choose stations in lossless CD quality (16-bit, 44Hz) and allow listeners to skip, stop briefly, and replay songs. All of the Sonos Radio initial stations are also ad-free for Sonos Radio HD customers. It’s offered beginning today in the US and UK.
Sonos says the lossless audio of Sonos Radio HD makes it the first-rate of any radio streaming service. (Live radio station broadcasts, such as those for your local stations, will still dip into the same 128kbps as previously.) Along with some more initial music stations, the business is likewise adding “Sleep Sounds” to the paid tier, referred to as “a collection of stations promoting mindfulness and relaxation for a serene night’s rest.” These consist of brown sound, pink noise, white noise, piano for sleeping, rain, and jungle. (Remember that you can set a timer in the Sonos app so you can play these until you’ll likely be asleep, and they’ll switch off automatically.)
Sonos Radio HD also broadens on the artist participation with yet more curated stations that offer behind-the-scenes stories and unique interviews. The very first of these is Dolly Parton’s “Songteller Radio,” which will delve into the famous singer-songwriter’s years of music.
At $7.99 monthly, Sonos Radio HD saves you a couple bucks over Spotify, Apple Music, and other completely on-demand music services. Sonos says general listening on its devices has actually been up 40 percent during the pandemic, and this gives clients another radio offering to check out as they continue spending so much time in your home; there’s a totally free one-month trial when you initially register.
Radio services represent 50 percent of listening on Sonos items; individuals plainly like the lean-back experience and music discovery that they offer. If the business can make Sonos Radio HD advantage from that appeal, it’ll certainly help Sonos’ bottom line. Having that beneficial position as an integrated service readily available immediately to brand-new Sonos clients– even before they connect their Spotify or other music accounts– definitely puts Sonos Radio in a good spot for ongoing development. If there’s one apparent disadvantage compared to other streaming radio apps, it’s that this one just plays on your Sonos speakers. However perhaps some ultimate Sonos headphones may let you take Sonos Radio HD on the go.
Sonos Radio has currently increased to become the fourth-most-listened-to service on the platform, and today, the company is taking things a bit more with the launch of Sonos Radio HD. All of the Sonos Radio original stations are also ad-free for Sonos Radio HD customers. Sonos says the lossless audio of Sonos Radio HD makes it the first-rate of any radio streaming service. Sonos Radio HD also expands on the artist participation with yet more curated stations that use behind-the-scenes stories and special interviews.