US election 2020: TikTok gets pulled into the campaigns – BBC News

“This type of profiling assists projects know what to state to each private citizen,” veteran digital online marketer Seth Cargiuolo states, “what topics to email, call, and text about, what issues are very important to that citizen, what campaign surrogate voices may resonate with that voter, what kind of product to offer to them, in addition to design their behaviour and score their likelihood of showing up to vote.”

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