Ford Debuts Mustang Mach-E At Auto China, Looks To Refresh Brand Image There – InsideEVs

Ford China formally presented the highly-anticipated Mustang Mach-E at the Beijing Motor Show previously this week. Ford’s stand at Auto China features a showcase for the brand’s refreshed image and presents its “Pioneering Innovation” brand spirit to help satisfy its “Best of Ford, Best of China” dedication.

” Every Mustang shows the evolution of Ford’s ingenious spirit and Mustang Mach-E will be a dark horse in China’s high-end all-electric vehicle market,” stated Anning Chen, president and CEO, Ford Greater China. ” Mustang Mach-E embodies Ford’s pioneering development brand spirit and represents a development for Mustang as a worldwide icon in an energized future.”

While the Mustang Mach-E will face still competitors in China from Tesla, NIO, Xpeng, Volkswagen, Lynk & & Co in addition to others, Ford China’s group is confident the Mustang Mach-E stacks up well against any competitor.

Ford Mustang Mach-E revealed at Beijing Motor Show

< section contenteditable=" incorrect "draggable=" true "data-widget =" image "data-border= "" data-id=" 5213737" data-title=" Izzy Zhu, COO Ford

China’s BEV division beside the Mustang Mach-E at Beijing Motor Show” readability=” 3″ > Izzy Zhu, COO Ford China’s BEV department next to the Mustang Mach-E at Beijing Motor Show Zhu, having just recently joined Ford China after leaving his post as VP of User Development at NIO, described that he comprehends the marketplace and competitors very well, however likewise understands the Mustang Mach-E is an unique car. Zhu went on to state that he thinks Chinese purchasers have actually been awaiting an electric automobile that has a renowned history, cutting edge technology, long driving range, outstanding driving characteristics & & remarkable efficiency. The Mustang Mach-E is the only vehicle that inspects all of those boxes.

China is the most active “hot area” for new energy lorries in the world, and Ford’s international electrification strategy. The Mustang has actually always been among the most popular sports coupes in China, especially among the more youthful generation. I really think the Mustang Mach-E is definitely the ONE they are anticipating; an all-electric SUV with genuine thrilling driving performance. Izzy Zhu, COO BEV Division, Ford China

We’re happy to see Ford bringing the Mustang Mach-E to China. It’s an indicator that they believe it can contend anywhere in the world. What’s still unclear is whether the Mustang Mach-E’s sold in China will be imported from Ford’s Cuautitlán Izcalli, Mexico, producing plant or built there. We’ll continue to keep an eye on this story relay the news as we find out more.

With the Mustang Mach-E launching, Ford kicks off its brand revitalization in China with the intro of its “Pioneering Innovation” brand name spirit, highlighting a customer-centric business design that is constructed around efficiency, innovation, design, and first-rate consumer experience.


Sign up with owners and lovers discussing the Ford Mustang Mach-E at InsideEVsForum.com!

The Mustang Mach-E is set to introduce in the United States before the end of 2020 and then be available in Europe sometime in early 2021. It won’t be readily available in China until about 6 months later in the 2nd half of 2021. Prices and trim levels for the Chinese market have actually not yet been established. We’re informed the Mach-E rates will be “really competitive” compared to the expense of a Tesla Model Y.

Nevertheless, the question stays: How well will the Mach-E complete in the congested compact crossover class in China? Ford China’s COO of its BEV Division, Izzy Zhu thinks the Mach-E is a compelling offering, one that Chinese buyers will gravitate to. InsideEVs had the opportunity to talk with Zhu ahead of Auto China to talk about the Mach-E’s introduction and the possible effect it will have on Ford as a brand name in China.

< section class = "relatedContent-new" contenteditable="false" draggable Incorrect "true" data-widget Real "related-content" data-widget-size="content" data-params =" % 7B % 22type_id % 22 % 3A0 % 2C % 22title_id % 22 % 3A % 22 % 22 % 2C % 22items % 22 % 3A % 5B % 7B % 22article_edition_id % 22 % 3A % 22446416 % 22 % 2C % 22title % 22 % 3A % 22Ford % 20Reportedly % 20Drops % 20Price % 20Of % 20Mustang % 20Mach-E % 20By % 20Up % 20To % 20 % 243 % 2C000 % 22 % 2C % 22alias % 22 % 3A % 22ford-mustang-mach-e-price-drop-reduction % 22 % 2C % 22section % 22 % 3A % 221 % 22 % 2C % 22is_video % 22 % 3A % 220 % 22 % 2C % 22images % 22 % 3A % 7B % 22s5 % 22 % 3A % 22https % 3A % 2F % 2Fcdn. What's still uncertain is whether the Mustang Mach-E's offered in China will be imported from Ford's Cuautitlán Izcalli, Mexico, producing plant or built there.

The concern stays: How well will the Mach-E contend in the crowded compact crossover class in China? Zhu, having just recently joined Ford China after leaving his post as VP of User Development at NIO, explained that he comprehends the market and competitors extremely well, but likewise knows the Mustang Mach-E is an unique lorry. China is the most active "hot area" for new energy vehicles in the world, and Ford's international electrification technique. We're told the Mach-E prices will be "really competitive" compared to the cost of a Tesla Model Y.

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