The auction follows an antitrust settlement in Europe, which saw Google bought to loosen its stranglehold on the search market. The company’s option was to auction off positions on the Android online search engine option screen to market competitors, country by nation.
For the period October 1 to December 31, Bing (which likewise powers the Windows 10 search facility) will feature on the Android choice screen in nations including the United Kingdom, Ireland, Spain, Italy, the Netherlands and more.
As part of the same auction, search rival info.com secured choice screen positions in all 31 countries, PrivacyWall won a place in 22 and GMX in 16.
Privacy-focused online search engine DuckDuckGo was the greatest loser this time around, winning a measly 8 slots general – and primarily in smaller markets.
Windows 10 search engine
It’s fair to say that Bing isn’t the most popular search engine around today. According to Statcounter data for August, while the service is the second biggest on the planet, it holds simply 3.06% market share.
For contrast, Google manages a tremendous 93.24% of the search market, showing precisely why European regulators felt the requirement to step in.
Microsoft is doing its best to enhance its position in the market; contending in auctions for default slots on mobile platforms is just one part of a broader campaign to enhance Bing’s standing.
The company has actually likewise doubled down on efforts to promote its web browser, Edge (which utilizes Bing for search questions by default), renewed earlier this year with the launch of a much-improved Chromium-based variation.
The most recent Windows 10 update, for example, appeared to forcibly install Microsoft Edge onto users’ gadgets, whether they desire it or not.
The latest variation of the web browser will likewise be difficult to uninstall through traditional techniques. Users will need to go to the difficulty of utilizing a Windows 10 command line tool to rid themselves of the application.
It remains to be seen, however, whether Microsoft’s brand-new technique will enable Bing to launch an authentic obstacle to Google’s enduring supremacy in search.
It’s fair to state that Bing isn’t the most popular search engine around today.