EA furthers its strategy for “frictionless,” “democratized” gaming – GamesIndustry.biz

The rebranding itself, Blank states, ties in with a broader company technique that EA has actually been executing visibly the last several months with all its previously mentioned branding and EA Play-connected changes. EA, he says, wants to much better make it possible for gamer choice in regards to what platform they play EA games on, prioritize cross-platform play, and generally break down barriers to having access to EA games.”All of that is indicated by creating a common and constant brand name that is focused around EA and what EA stands for,”Blank says. “And what signals it is this inflection about how EA stands for bringing your gamers together around the games they desire to play on the platforms they desire to play on.”When I believe ahead towards something like EA Play, I think the future there is one that looks like what you would see in the standard home entertainment media membership landscape, where I have one login and with that one login, I can access the subscription on whatever platform I desire to play.

The rebranding itself, Blank says, ties in with a broader company strategy that EA has been performing visibly the last several months with all its abovementioned branding and EA Play-connected changes. EA, he says, desires to much better allow gamer option in concerns to what platform they play EA games on, focus on cross-platform play, and normally break down barriers to having access to EA video games.”All of that is signaled by developing a typical and constant brand name that is focused around EA and what EA stands for,”Blank states.

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